We advise mid-market companies on what to communicate, how to say it, and what actually works — then we design it. Strategy first. Design second. Always grounded in 10+ years of corporate benefits experience.
Most design shops skip the hard part: figuring out what to say. Our consulting practice starts with understanding your workforce, your plan complexity, and what's actually working — then builds a communications strategy around it.
A full audit of your current state, a communications plan aligned to your enrollment calendar, and clear recommendations on channel, message, and timing.
We map every touchpoint in your open enrollment window — from first alert through post-election — so nothing falls through the cracks.
We read your existing guides, one-pagers, and emails the way an employee does — and tell you exactly what's confusing, missing, or buried.
Benefits participation is a behavior-change problem. We help you design communication that changes behavior, not just fills mailboxes.
We design in PowerPoint, Word, and Adobe Creative Suite. That means your materials arrive ready to edit, brand-consistent, and built to last beyond the enrollment window.
Comprehensive, clear, on-brand. The guide employees actually keep and reference — not the one that goes straight in the recycling bin.
Complex benefits information, distilled into a single page. HSA vs. FSA comparisons, plan comparison grids, deductible explainers — visual, scannable, understood.
Flyers, digital ads, posters, email graphics — everything you need to run a coordinated enrollment campaign that feels cohesive, not cobbled together.
Branded, editable, reusable. Your HR team gets a complete toolkit they can update next year without starting from scratch or calling a designer.
A visual identity for your benefits program — not just a logo, but a consistent language that travels across every touchpoint of the employee experience.
Your team can edit everything we deliver. No designer required to update the enrollment date.
When your benefits project needs broader support, we've got it covered.
A decade of enrollment guides, infographics, and campaigns — refined into a proprietary template library of proven concepts.
36-page comprehensive enrollment guide with plan comparisons, decision tools, and enrollment instructions.
One-page visual explainer clarifying the HSA/FSA distinction — the most-asked benefits question, answered clearly.
Complete PowerPoint + Word template kit: master slides, letterhead, email headers, and branded one-pager shell.
Multi-touchpoint campaign: email graphics, lobby posters, digital signage, and manager talking points.
Side-by-side plan comparison grid with cost scenarios and a visual decision tree for different employee situations.
First-30-days benefits orientation guide — clear, welcoming, and designed to reduce HR inbox volume on day one.
There's no shortage of design shops that will take a benefits brief and produce something that looks fine. The difference is whether they understand benefits deeply enough to know what "fine" actually costs.
Start a ConversationWe think before we design. Every project starts with understanding your workforce, your plan complexity, and what you're actually trying to change — not just what you want to print.
Not theoretical. We've lived inside mid-market HR teams, run enrollment seasons, fielded employee questions, and learned firsthand what actually moves the needle on participation.
Your HR team shouldn't need a designer to update an enrollment date. We deliver in the tools your team already knows — fully editable, branded, and built to reuse.
We know the constraints: no dedicated benefits design team, limited budget, high broker dependency. We also know the opportunities. Mid-market is what we do.
Years of work distilled into proven concepts. We're not starting from zero — you're getting the benefit of every enrollment campaign, guide, and infographic we've refined.
SmooreGDC was built on a simple observation: companies spend significant money on benefits that employees don't understand or use. The problem isn't the benefits — it's the communication.
With over a decade of hands-on corporate benefits communications experience, we bring the strategic perspective of an embedded HR professional and the execution capability of a full design studio. We're based in Atlanta, serving companies nationwide.
We specialize in mid-market organizations — the companies that need sophisticated, professional-grade benefits communications but don't have a Fortune 500 in-house team to produce it.
Tell us about your company and what you're trying to solve. We'll respond within one business day.